Measure Your Brand Differently

Track the attention your content gets on social media and maximize your ROI with Carl's advanced AI-driven tools
Brand Attention
Influencer Evaluation
Competiton Benchmarks
Sentiment Deep Dive
Social Media Trends
Select social media platforms and brands you want to track

See how much time the audience spent watching the selected brands in content and what the media value is

Compare the attention and share of voice of your brand to those of any competitors

Select social media platforms and brands you want to track
Compare the attention and share of voice of your brand to those of any competitors
Understand the creator’s collaborations with brands and their efficiency
Select the competitors' brands you want to explore. We track over 100,000 brands

Analyze your competitors' content and the real user attention their brand receives on social media

Identify the influencers your competitors collaborate with and determine which creators are their main ambassadors
Select the creator or brand you want to analyze in terms of sentiment

By analyzing sentiment, views, likes, comments, and brand exposure of individual posts, you can evaluate which content perform best

Explore content in the smallest detail by watching videos or posts or using the transcript
Select a general or detailed segment of the content you are interested in
Explore the seasonality of the segments, engagement with individual topics, and identify which creators dominate in each area
Complement long-term trends with current trends to enhance your content strategy
Impact Insights
Analyze brand attention, attentive reach and the impact of your social media content on your marketing goals.
Influencer Insights
See which creators and trends are making waves for both your brand and your competition.
Investment Insights
Evaluate your campaign or collaboration investment and select the most efficient creators and formats.
Platforms We Support:
Do you know creative content drives up to 70% of marketing success?
On average, people spend 1.4 seconds on content in their social media feeds. Is your content the one that makes them stop scrolling?
Source: TMAI, Avinash Kaushik, 2024
60% of consumers prefer to buy from brands they’ve heard of
Have consumers heard of yours? And in what context? Dive into the online content about your brand and turn it to your advantage.

How it works

Explore trends and market competition

Discover the top-performing formats and themes in your segment and see what your competitors are doing. Use this insight to refine your content strategy and stay ahead in the market.

Find the right creators and channels

Identify the best creators for collaboration and choose the most effective channels. Optimize your content strategy to maximize reach and impact.

Evaluate your brand’s impact

Assess campaign performance, market impact, and media value of your social media activities. Understand the effectiveness of your marketing investments and optimize for better results with detailed insights.

Pricing

We offer customized pricing starting at $499 per month. Book a demo with us so we can understand your needs and craft a personalized offer just for you. If you’d like a price quote right away, please fill out the form here, and we’ll get back to you soon!
Customized pricing starting at
$499 / month

FAQ

  • Who is Carl for Brand most useful for?

    Carl for Brand is valuable for both international brands and local businesses. It’s especially useful for anyone investing in brand awareness, influencer marketing, advocacy initiatives, and social media, and who wants to measure the impact and efficiency of these investments.

  • What types of brand mentions can Carl for Brand detect?

    Carl for Brand can identify all types of brand mentions directly in content, including videos, posts, reels, and stories. It captures more than 100,000 brands, including both clients and competitors, ensuring comprehensive monitoring across various platforms.

  • Is Carl for Brand limited to text mentions only?

    No, Carl for Brand offers a unique solution that goes beyond just surface-level and text mentions. It can analyze and detect brand mentions within multimedia content, providing a more holistic view of brand presence and performance.

  • How does Carl for Brand handle different languages and markets?

    Carl for Brand is language and market agnostic. It categorizes content into subcategories and analyzes performance metrics such as views and engagement, making it adaptable to various languages and markets.

  • How does Carl for Brand evaluate the effectiveness of marketing investments?

    Carl for Brand helps evaluate the effectiveness of content marketing investments, including influencer collaborations. It provides insights into media value (brand exposure minutes, share of voice) and allows clients to compare content investments across different channels within media planning.

  • What social media platforms does Carl for Brand currently support?

    Carl for Brand currently supports four main social media platforms: Instagram, TikTok, YouTube, and Facebook. This allows clients to track and analyze brand mentions and trends across these major channels effectively.

Our tools are automated, but we customize them to your needs